LinkedIn is one of the best social media platforms for people because it has more than 660 million users all around the world. The main vision of this social media platform is to provide the best economic opportunities for people all around the world. The main mission of LinkedIn is to provide a platform for professionals to offer and avail the best job opportunities. Due to more than 660 million users all around the world, it is also one of the best platforms to drive millions of viewers to your business website. That’s why most of the businessmen are using LinkedIn in order to drive traffic to their business websites. Here, we will provide some essential tips that are helpful to you to use LinkedIn to maximize traffic to your business website.
Optimize Your Personal Profile
Your profile lasts the first impression on the users. Therefore, you should try to make it as good as you can. As you are creating a LinkedIn account for the purpose of driving traffic to your business website, you should also try to make your profile professional for the viewers. In order to optimize your profile on the LinkedIn, you should write name of your company, you should introduce your company in the form of short summary, you should add logo of your company at the place of profile picture, you should add link of your website and you should also provide email address of your company.
After creating a profile on the LinkedIn, you will not be able to immediately drive traffic to your business website. For this reason, you will have to drive people to your profile. The best way to get interaction with the people and to drive enough people to your profile, you should try to join and participate in the groups. After joining groups on the LinkedIn, if you are not providing value to the members, people will never try to connect with you. Therefore, after joining LinkedIn groups, you should try to show your presence by sharing valuable content for the members.
Start a Group
After showing your presence on LinkedIn by joining LinkedIn groups, people will try to connect with you by following you. Therefore, you should try to create your group and ask people to join your group. The best way to increase members of your LinkedIn group is to send invitation emails to the people and to invite all the people in your contacts. Now, you should be active by sharing valuable content for the members of your group. Moreover, you should also engage thought-leaders and experts of your company in the discussions. When you post your articles in this active group, you will be able to drive enough viewers to your business website.
Create a Company Page
As per a dissertation writing service, by creating a company page on the LinkedIn, you will provide unique existence to your business on the LinkedIn. After creating a company page, you should also try to design it by using collaboration tools of LinkedIn. You should also ask all the employees of your company that they should mention these company pages in their personals profiles on the LinkedIn. As a result, lots of people will be connected with your company page and you will be able to drive traffic to your business website.
Engage With Your Network
Either you want to build relationships with others on social media or in person; you will have to show engagement with them. For example, if you have shared any article of your business website and you want to engage more and more people on your business website, you should try to provide reasons to the viewers to comment, like and share your article. When someone is commenting on your post on the LinkedIn, you should try to reply to his comment. This is the best way to increase the engagement of the people in your posts.
Add Linkedin Share Button
You should try to add a LinkedIn share button on your business website. Its reason is that once you have shared your post on the LinkedIn and by clicking on it, a visitor comes to your website and this post is interesting for him, he will try to share this post with his friends. This is possible only if you have added a LinkedIn share button on your website. This LinkedIn share button will also be easy for you and your friends to share your articles into the LinkedIn groups.